KUTM Marketing Resources
Marketing & Sales Management

Zerin Business Consulting Inc Marketing December 30, 2014

Zerin Business Consulting Inc in McLean VA is making headlines in the marketing industry. They started a few years ago with just a couple of employees, but have since expanded into several different markets throughout the United States. Will this company continue their marketing momentum next year? You be the judge. I’ll explain exactly how this company has managed to expand so quickly and into such vast territories.

Zerin Business Consulting Inc Success

Mark Hodge, the president of Zerin Business Consulting, has been with the company since it was founded. The company isn’t a start up company anymore, but Mark still runs it with the intensity of one. This is one of the secrets of the company’s success.

Zerin Business Consulting IncThe marketing company has been able to expand quickly due to the work environment. Everyone at the company really believes in what they are doing and puts a lot of intensity into every thing they do. What most people don’t know about this company though, is that they actually have fun at work. That’s right. They often team up on projects and have a blast completing them.

Another reason that the company is doing so well is due to the leadership team’s vision and coaching. Mark and his team of administrators and recruiters put a lot of stock into getting the right people into the right seats. What most sales and marketing companies do is just hire a bunch of people and see who works out. The staff of the marketing company feel that this just wastes everyone’s time. They really scour through resumes to make sure its a great start from the beginning.

Zerin Business Consulting Inc

At Zerin Business Consulting Inc, they don’t put unrealistic expectations on their employees. This is another reason for their success. They have figured out the bare minimum expectations of an employee and if anyone does not hit that mark, they give that person additional training and coaching. I supposed you can only do that so much before you have to get rid of someone, but their methods do work in making sure that if someone isn’t successful, it’s not for a lack of training.

One last thing that makes this company especially unique is their internal promotion structure. The company only promotes the top producing employees into training roles. Then they only promote the top trainers into management positions. This makes sense to me. You want the best people teaching and the best trainers managing. While most people aren’t ready to handle the type of workload that the work at the company demands of an individual, those who are have an incredible opportunity to launch their career into a quickly growing and dynamic industry. There are a lot of sales and marketing companies out there that are set up in similar ways, but they often fail in comparison when we look at the results. The company that is blowing their competition out of the water throughout all of the East Coast of the United States is Zerin Business Consulting Inc.


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